A long media and promotions career has made Bruce an authority on all aspects of traditional and online marketing and communications. His experience encompasses broadcasting and publishing, brand creation and management, media relations, itinerary and event management, project and group facilitation and reporting, and industry, stakeholder and government relations. Bruce is especially passionate about opportunities for online marketing and communications, having pioneered online communication strategies since the emergence of the Internet in the publishing industry.
For ten years Bruce was CEO of Tourism Prince Rupert, building tourism as an alternate industry as the community recovered from the downturn of the resource economy. He was responsible for rebranding the community as a destination, an extremely successful media relations strategy, developing new revenue streams, and for detailed and comprehensive consumer research that led to the creation and implementation of a stakeholder-driven community tourism strategy—as well as for writing and producing all print and online promotional materials, including the large annual “Visitor Guide” magazine. He was also responsible for the community’s risk assessment and crisis management, which included the provincial marketing response to the Queen of the North sinking.
As publisher and editor of Prince Rupert THIS WEEK, Bruce headed a weekly newspaper in the Hollinger chain—with over 100 employees including carriers and a distribution of 10,000. He’s also been a principal in three independent communications companies over the past 20 years, managing communication strategies for all levels of business and industry. Before coming to Prince Rupert, Bruce held many positions in print and broadcast media from coast to coast—from newspaper reporter, to promotions manager at a hit radio station.
Having been a published writer for almost 40 years, Bruce has hundreds of bylines in newspapers and magazines. He’s published a BC history book, and was hired by Storybird, the celebrated online storytelling platform, to write a middle grade “chapter book.” Bruce also helped produce and write Living at the Edge: Canada’s Northwest Coast, by Lonnie Wishart, the 22nd volume (2015) in Scotiabank’s prestigious series of annual photography monographs. Bruce and Lonnie—a well-known industrial photographer and videographer—have been involved in provincial and local boards, committees and initiatives for 25 years, and are raising a school-aged daughter in a heritage home with too many pets.
Contact: email@example.com, or call 250.600.3155